Allinson Bakers' Grade
Bread Flour sub-brand and packaging

Client:
Westmill Foods

Brief:
Elevate a number of the existing Allinson range into a new improved "Bakers' Grade" category with clear differentiation and the introduction of a bread maker image to reinforce dual use of the product. After the success of introducing the first black flour packaging a number of years earlier, Allinson requested that we retain black as a key colour for this range.

Solution:
With a prescriptive brief, the outcome was predictable, but never-the-less successful, achieving the necessary balance between traditional baking and modern methods.

The "Baker's Grade" sub-brand was created to signal the higher quality of the product to compete with Hovis' improved range. The Allinson brand colours were utilised to create a simple badge with a traditional feel.

Packaging designed by paulhc while employed at Bryt.