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Allinson Bakers' Grade packagingAllinson Baker's Grade packaging
Kate Claasen Recruitment identityKate Claasen Recruitment identity
Woolworths Group graduate recruitment campaignWoolworths Group 'You' campaign
Woolworths Group staff rewards materialsWoolworths Group employee rewards
Flag World flash site'Flag World' flash site
Addenbrookes Space Programme car parking campaignAddenbrooke's 'Space Programme'
Prudential plc Christmas e-cardPrudential plc Christmas e-card 2004
Prudential plc Christmas e-cardPrudential plc Christmas e-card 2003
rio tinto health, safety, environment and community report 2003Kier Group graduate campaign
Bryt website and marketingBryt website and marketing
Taylor Vinters websiteTaylor Vinters website
UCL people magazine redesignUCL people alumni mag redesign
CGA websiteCGA website
East of England Pink Picnic event programmeClyde&Co graduate campaign
pop idol star, helen obrien promotional materialsChevronTexaco report 2003
pop idol star, helen obrien promotional materialsOpportunity Manchester website
Woolworths Group graduate recruitment campaignVarious concept illustrations
paulhc branding and promotional materialspaulhc self promotion


 

Bryt marketing flyers

Client:
Bryt Ltd

Brief:
Communicate Bryt's expertise in many varied fields to a mailing list of prospective clients.

Solution:
A series of A5 direct-mail flyers each featuring a single aspect of Bryt's approach to building successful brands.

Each flyer directs the reader to a specially-created web page which broadens the topic and a call to action.



Click for full-sized page


Click for full-sized page

Bryt website redesign

Client:
Bryt Ltd

Brief:
Evaluate the current website and resolve issues such as its restrictive layout and lack of informative content.

Solution:
We first chose to introduce a content management system (CMS) with a simple-to-use back-end admin system so that account directors could upload and update news and case studies without the need to involve the busy design team.

Secondly, we structured the site to best meet the needs of browsing prospective clients using simple sections.

As a design agency, it was deemed important that we use elements of Flash animation within the search-engine-friendly pages to better present the portfolio.

The visuals to the left were part of the conceptual process and made full use of the Bryt brand palette. The concepts feature a large Flash animation at the top of each key page, linking through to more information in a content-rich HTML page. The actual chosen design can be seen at the current Bryt website.

Forever a work in progress, the redesign of the Bryt website has made a huge positive impact on the success of the business.

Website and flyers designed by paulhc while employed at Bryt.

     
 
 
all images and work © paulhc 2003, except where stated