Kier Group graduate recruitment campaign

Client:
Kier Group

Brief:
Evolve a new look for graduate materials to roll out across a 16 page brochure, 4 page student supplement, press adverts, promotional giveaway items and exhibition panels.

Solution:
The previous graduate materials had been produced with little design value, but despite retaining a low budget, the new campaign is bold and confident.

A highly graphic approach introduced graduates to a visually stronger, more attractive training scheme. The layering of engineering diagrams and dynamic shapes provided a visual link to the construction industry, whilst also selling a training scheme which is intelligent and focussed on career progression.

The theme of 'Imagine...' provided a platform for strong messaging, inviting undergraduates to consider the unique selling points of the scheme.

Campaign designed by paulhc while employed at Flag.