'Opportunity Manchester'
branding, website strategy, structure and design

Client:
Manchester Enterprises Group

Brief:
Create a website which allows the Greater Manchetser public to share opportunities for community involvement by local, regional and national businesses. The site is also intended to raise awareness of wider Corporate Social Responsibility issues and aid regeneration in the Greater Manchester area.

Solution:
The logotype uses a modern, friendly and optimistic typeface, with a technological edge. It emphasises the positive effects the site will have on the local area, whilst visually hinting at the technology which will allow that to happen.

The graphic 'cube' element illustrates a 'square peg, square hole' analogy for the site's matchmaking function.

For the website, the 3D cube from the logo was developed for the global navigation and also lends angular chracteristics to the page design.

Planning and design of the site required close working with the site developers and an understanding of the content management system employed.

I developed many of the site's key functions and features such as the powerful matching system, including the creation of the criteria by which users post and search opportunities.

Branding and website devised by paulhc while employed at Flag.