'Space Programme' campaign

Client:
Addenbrooke's Hospital

Brief:
Create a campaign to decrease parking at the hospital by users who are able to use other forms of transport.

Solution:
A campaign theme of "space" was adopted using such phrases as "space walk", "space shuttle" and "space invaders". The theme and visual branding has been successfully implemented across a wide range of media including Cambridge buses, campaign leaflets, a website and radio commercials.

Campaign theme devised by paulhc while employed at Flag.