Angela Malik
Hot new flavour
Angela Malik required a brand refresh which resulted in the creation of a unique mark to represent the contemporary Asian chef.
The icon is a multi-faceted burst of colour conveying spicy flavours and femininity. The five points symbolise the "five tastes" approach that is the basis of Angela's fusion of Eastern cuisines.
Futura was the font used as a retaining element of Angela's previous brand mark.
A set of colour variations were created for flexible application, which included Cook School signage and embroidered work-wear.