Elite Care At Home
Only the best care
Elite Care (Scotland) Ltd are a provider of home care services. They needed to improve the success of their marketing, and by creating them a new trading name that included key search terms, they are now more easily found online and more distinct from care homes.
As a long running business credited with a high rating of standards, the strapline "Only the best care" serves to reaffirm their elite status, and can be read two ways.
The new brandmark borrows but simplifies elements from their previous logo and colour palette, with a newly crafted logotype.
Printed marketing gave presence to their core selling message – that care in the recipient's own home is often preffered to a care home.
Photography was carefully sourced from budget image libraries but without compromising on quality, appeal or realism.
The design and build of the website focusses on basic accessibility and usability principles, due to the likely older age groups viewing the site.