graphic designer

• Name generation
• Branding
• product development
• packaging
  

Cutting the nonsense

I worked closely with Power Connections to develop products and branding for a range of smart energy-saving products.

The products all automatically cut power to unused appliances, which led me to create the name "Energenie" and the straplline "Your switch is my command".

The stripped-back brand style was developed to look eco-friendly whilst also helping the products' appeal to a broad range of consumers.

While many electronic products of this type are encased in plastic, I developed a cardboard only solution which is entirely recyclable.