From My Farm
Local hero
From My Farm is an award-winning brand created for a new concept in locally grown fresh produce. Produce World provide regional distribution into supermarkets for British farmers with the aim of bringing the benefits of a local greengrocer to the mass market.
Each farmer hand stamps packs with their name and address for ultimate transparency and traceability.
The packaging structures and materials were carefully considered to help convey a grocer's stall feel while also providing sight of the product and eco-friendly options.
Morrison's were very excited about the launch of this new brand, and have stocked the range since 2008 which adapts throughout the seasons.