paulhc


Marchant Manufacturing have been a family business for three generations and were in need of a long-overdue brand refresh.
The simple brandmark emulates their polythene film product, and also represents their caring ethics in an abstract leaf icon.
In creating a brand and online marketing strategy, I restructured Marchant's services to simplify business to business communications. I was tasked with drafting the key messages and copywriting platform as well as the design and build of the new website.
See also Waste Not.