Opportunity Links
Connected communications
Opportunity Links provide a range of communications tools and services to local authorities in the UK who must connect with the public to comply with social policy.
I developed a visual communication style which transcended the original brief and the company's previous marketing approach. It enabled them to be more effective and ambitious with their marketing by setting a consistent style with one core statement.
As part of the marketing strategy and the scoping stage of their website redesign, I created a new hierarchy and simplicity to the way they commuicate their products and services, by focussing on the needs of their customers rather than their own internal structure.
The campaign style was created around the theme "Connecting with people" which conveys their expertise in understanding and fulfilling the obligations of local authorities. A single graphic line acts as a common element running through all marketing. The solution also allows necessary flexibilties, such as the ability to create certain marketing tools inhouse.
The style has been applied successfully for a number of years to both online and offline marketing.