Waste Not
Virtuous rubbish
Waste Not is a new product range aiming to help ethical consumers Reduce, Reuse and Recycle in a more eco-friendly way. Now the sacks that carry your rubbish can be greene too. The core products in the range are either made from recycled or compostable materials.
I derived the name from the familiar proverb "Waste Not, Want Not", meaning that if you are thrifty with resources you will never be in need.
The strapline "Make the most of what we've got" commands a change in attitude and has a natural rhythm to it that makes it friendly and accessible.
The packaging aims to stand out in a traditionally uncreative category.
A one-page website, gives a strong but minimal online presence while the products are awaiting listings with major retailers.